Writing about speaking my mind makes me want to speak my mind. And it raises some questions.
First, I'll weigh in: This is funny. (Save Boston game, from Adrants via Boing Boing). Follow the link. Play the game. It's funny. Chowda.
Did Boston overreact? Duh. Nobody else freaked the way they did. Would I have had the cojones to do it myself? Sadly, probably not. Something about being in DC makes you very attune to the possibility that guys with M-16s might show up. Am I angry that I think that way? Definitely. It's like realizing you're too old for your skateboard. Was the whole thing juvenile? A little reckless? Sure. And in most cases...so? A tactic more suited to a client with less to lose? Definitely. Which is another reason I probably wouldn't have hit the Go Button. Will it kill careers? It shouldn't. Paris Hilton with a hamburger. That should kill careers.
Next: This is funny, too. (Dynamite surfing. Literally. Seriously.)
Will it raise the ire of environmentalists and safety-nazis? You bet. Do I wish I could do it just once? Uh huh. Does it remind me of the crazy guy who lived at the other end of the pasture beside my parents house -- who fished for catfish with explosives? Yep. Do I like Quicksilver more now? Definitely.
Are these tactics right for everyone? Definitely not. Will agencies scramble to figure out who can do the next one that's just like either of these? Almost positively. Is this the definitive new direction of our craft? No, just a sign of evolution. Should I stop writing in questions? Yes. And I will. After just one more: Why do I find both of these pieces more interesting than all the Super Bowl spots -- ever -- put together?