Spent the weekend in Orlando, judging the Addys. It was cool, and the folks at the Orlando Ad Fed were super nice, as were the other judges. I was impressed by the work. Some of it, I was super impressed with. I grew up about 30 miles north of Orlando -- and when I first went into the business, the prevailing wisdom was that if you wanted to do important, or even good work, you had to get out of Florida. So I did, for a while. Then I went back. (Then, obviously,left again -- you never know where life will take you.) Anyway, I like to think that a group of us at Fahlgren in Tampa helped change that wisdom a teeny tiny bit in the early 90's. It was a good group: Michael Wilde, Ray Dillman, Bart Cleveland, Scott Sheinberg, Mike Weed, Andy Clingempeel, Susan Brass, me. We made some good stuff, but what little we were able to do obviously pales in comparison with what has come since from Alex and Co. in Miami, and even with what Sheinberg has done since with West Wayne in Tampa.
But Orlando isn't Tampa or Miami. And guess what? It doesn't matter. Saw some great stuff that can play with anyone. Proof again that Good doesn't have a zip code.